Make a statement with Ummaira’s ethnic wear collection this festive season

 Make a statement with Ummaira’s ethnic wear collection this festive season

Poila Baisakh, or Bengali New Year, is a grand celebration for Bengalis. The regional festival marks the beginning of a fresh new year in the Bengali calendar. And since it is a Bong affair, what better to celebrate the essence of the festival than with traditional wear?

We say, flaunt your ethnic avatar and make a fashion statement with Ummaira this festive season.

When it comes to sarees, there are ample choices that can be donned in Poila Baisakh, some of which are mentioned below. Besides, the month of April also marks the beginning of the summer wedding season. So, read on to make an exclusive choice of sarees and ethnic wear this festive and wedding season:

Tussar silk:

Porous and lightweight, Tussar silk sarees are breathable and can be worn during the summer seasons. Epitome of delicacy, the rich textured Tussar silk looks extremely elegant and exudes sophistication.

In today’s fashion realm, while the Silks of the East are losing their popularity, the weaving techniques used in Tussar silk still uphold the age-old tradition of fine craftsmanship. Decorated with bold motifs, Tussar silk saree is a must in any women’s arsenal. To celebrate this Poila Baisakh as well as the wedding season, take your pick from our exclusive collection of Tussar silk sarees and make a statement with minimal accessories.

Organza Benarasi:

Organza is a thin, sheer fabric with a plain weave that is traditionally made of silk. The colours of the Organza Benarasi sarees are always very eye-catching and give a very sophisticated appearance to the wearer.

Coated with gold and silver threads, these sarees are suitable for any social occasion like Poila Baisakh, Haldi or Mehndi. Experiment with draping styles and complete the ensemble with kundan accessories and a stylish kamarbandhan.

Dhakai Jamdani:

If you’re a traditional saree connoisseur, then Dhakai Jamdani is the right choice for you! Besides, in this hot and humid climate, especially at this time of the year, Dhakai Jamdani is considered one of the most user-friendly and comfortable sarees.

The weaving of this saree is a centuries-old craft practised in Dhaka, Bangladesh. The traditional Jamdani saree is adorned with beautiful motifs all over and tailored to perfection. Made from high-quality cotton fabric, the sarees are soft and soothing and match very well for any occasion. The traditional character of the sarees complements well with gold jewellery.

Cotton Handloom:

The Cotton Handloom sarees are likely to never go out of fashion. Traditional yet contemporary, the comfort and minimalistic beauty of these sarees make them a must-have in every modern woman’s wardrobe.

For any occasion, these sarees bring a cooling effect while adding a stylish touch. These sarees are cherished by women for their exquisiteness and opulence. Lightweight and easy to carry, this festive season, bring home Cotton Handloom sarees and take the celebrations a notch higher.

Ethnic gown:

If you wish to ditch the saree and go for a hatke look, choose from the modern ethnic gowns that are highly popular among women today. The allure of the ethnic gowns is unparalleled. They have tradition, class, beauty and elegance all combined in a single attire.

To complete the ensemble, pair it up with statement jewellery, and you’re all set to dazzle the crowd this Poila Baisakh and wedding season.

Got all the inspiration you need? Then head over to the Ummaira store at Lake Terrace, Ballygunge, to take your pick from the latest collection of sarees, ethnic gowns and more.

What: Ethnic Wear at Ummaira

Where: Ground Floor, P-104, Lake Terrace, lake Terrace, Ballygunge, Kolkata, West Bengal 700029

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