THIS DIWALI BE YOUR KIND OF BEAUTIFUL ONLY WITH UMMAIRA

The gleaming lamps, colourful rangolis, the firecrackers, lots of sweets and beautiful fashion, some traditions never die. It’s that time of the year again when the festive spirit is at its peak. In a country as diverse as India, it’s not surprising that there are 101 ways of celebrating the festival of Diwali. The festival of Diwali widely celebrated in India is about recognising the strength and power of women
as Maa Kali embodies the boundless and existential freedom to be without seeking permission. The
quintessential embodiment of shakti, Kali emerges as an independent goddess who portrays every woman who doesn't want to be confined in a certain limitation, set by the patriarchal society. The spirit of this festival not only celebrates the triumph of good but also teaches us to celebrate joy. With sparkling light, beautiful clothes we look forward to Diwali to celebrate the spirit of togetherness with those who are close to our hearts. It is the time when every woman dreams of getting the perfect look for each special day, dazzling with lights and surrounded by loved ones to multiply the fun.  Like an embracing sky or a mysterious ocean, this Diwali celebrates your womanhood with Ummaira’s new Diwali collection.

Ummaira has rolled out several options this festive season to make your special days even more beautiful. Irrespective of age, from sarees to lehengas, from ornate skirts to statement kurtis, from fusion wear tobeautiful ethnic gowns, Ummaira offers a whole gamut of choices. Traditional silhouette of kanchipuram, banarasi, baluchari, maheshwari, swarnachari, katha, Bangalore silk, paat silk, munga, organza, pochampally, ajrakh etc. infused with bespoke embroidery and block  patterns like gara, zardosi, sheesha, batik, ari, cut dana, cutwork, applique, dabka, chikankari, phulkari etc. for this august occasion makes for Ummaira's unique and exclusive festive collection. The cuts are a wonderful balance between contemporary and archaic like flared skirts, tie-up knotted blouses, anarkalis, peshawari kurti dresses, ethnic gowns, fusion kurtis, colorful kaftans and much more.  Ummaira's colour palette for its designs is as varied and adventurous as the designs themselves. The story behind every creation is something divine in itself. From the traditional reds, oranges and pinks, for the ones
who want to make a statement to the more grave and sophisticated ivory and matte gold for seniors, to the pastels and ombres for the gen Y, to the blingy purples wines and peaches for the Gen Z to the mellifluous green, blue and mustard monochromes with zari detailing for both the young and the young at heart, Ummaira has played around with the whole VIBGYOR this festive season.

They have heady greens and oranges in lehengas and shararas, especially for Diwali. Otherwise traditional Banarasi and Swarnachori, rich colourful silhouettes and breezy yet ornate cocktail sarees with bespoke blouses, Ummaira have dished out an enviable variety of outfits and sarees this Diwali.

Ummaira creates and evolves art. This Diwali, they have made some fashion trends which are going to be your ultimate desire. Different Shades of Pink: Be it an intricately embroidered gown or a contemporary shimmering design, both the young and old are swooning over a pink colour palette this year as pink always rules the festive fervour. Bird motifs: Botanical themes- especially bird motifs embroidered in lehengas or woven in sarees. A lot of traditional sarees like Paithani, Kalamkari and Madhubani traditionally sport woven or painted motifs of birds like parrots, peacocks, enna etc. Pastels: Pastels are in,  big time, for all sorts of festive outfits like lehengas, gowns, sarees and accessories like floral jewellery, judas etc.

Belts: Belts, both worn with saris and lehengas, are one of the most popular ethnic styles this year. They’ve now taken over gorgeous lehengas as well. Wide fabric belts and narrow, decorated metallic belts are trending. Designers use them to tuck the dupatta and give the ensemble more structure.
Contrast Jewellery: Wearing a combination of contrasting coloured lehenga and jewellery is probably the best option to go for. Not only are they different from the mainstream trends, but also make your ethnic outfit and jewellery stand out separately. If you’re looking for a fresh option to accessorize, then Off-beat coloured jewellery is one of the top trends in festive attire this season. You can never go wrong with contrasting jewellery from the same family of colours. Light flowy outfits: Given the current situation, and the more modest gatherings that are now in place, most women are choosing light yet sophisticated outfits so lightweight flowing lehenga are becoming increasingly popular.
Resurgence of the Red: The energy that the colour red gives out when worn in attire is commendable and
very strong that matches the energy that is invested in festivals. It is also about the strength and passion that is relatable for the Indian woman who can balance in her life by bridging traditions with practicality.
Plunging necklines and barebacks: Plunging V's and U's as necklines are the demand of the season along with sheer or stringy or halter backs for cholis, blouses and dresses. “The boho-chic and flower-power themes are popular once again for blouses, ethnic tops, lehengas, shararas, playful skirts and cholis. The thickly-kohls eyes with the nude mouth is a trend most women are partial to this season. The low-jura or low-bun embellished with flowers both real and artificial is in vogue now. The Rajasthani mang-tika which is an elaborate hair accessory with kundan or polki craftsmanship is making quite a ripple in festive rendezvous now especially among north Indians. The large nath matched with the mang tika is a favourite for this season. The sleeveless in blouses, cholis,  kurtis, gowns and dresses are back, making outfits more stylish and appealing to the young brigade”, said Debaroopa Bhattacharya, owner of Ummaira.

The outfits of Ummaira have their charm to make anyone glamorous and confident from inside but a balance between traditional jewellery which is generally heavy and intricate in design such as the sita haar, mang tika, choker, chandbalis and jhumkas, alongside a penchant for more contemporary designs that are minimalist in both structure and appeal is the "in thing" this season. There are a lot of experimental innovations that are making their way into the festive trousseau and into the ensembles of party hoppers like the traditional kamarbandh tweaked as designer belts for sarees and lehengas, the anklet worn as a singlet, the armlet in gold or jadau or silver or platinum for the sprightly young girls is a trend in vogue. Different kinds of bracelets, cuffs and bejewelled hair accessories are very popular this festive season. Sarees like Kanchipuram, Katan, Benarasi, Paithani, Jamevar, Jamdani, Baluchari, Muslin from Ummaira are a safe haven for all those who vouch for the traditional look for their special day during festivities. Embroidery patterns like zardosi, gara, dabka, chikankari, sheesha, phulkari, ari, kashida etc. used to embellish sarees, blouses, lehengas, kurtis and gowns make for an interesting choice for both hosts and guests at Diwali functions. Choose colours that experiment with the entire VIBGYOR palette, such as heady reds, pinks and oranges alongside pastels, ombres, ambers, sarcolines, amaranths, mikados, smaragdines and so on in accordance to the cut and  style of the outfit and the occasion for which it is donned. “Opt for the kind of footwear that’s both stylish and comfortable as there is a lot of moving around the venue to do during rituals,  cocktails, dance parties and party games”, added by Debaroopa Bhattacharya. Diwali is one of the most memorable and happy events of the year. Be a little experimental with colours, cuts and designs. Be particular about detailing your look from head to toe such as your makeup, hair style, finger rings, your clutch in accordance to the weather, event and
your personal choices. Work towards focussing on a single colour family for a single occasion or event or
party, contrasting it with accessories aesthetically. Focus on the neckpiece on one occasion, on the dangler jhumkas or chandelier cocktail earrings for another, on your elaborate hair accessories for an event and on your finger rings and hand accessories for another. Feel free to play around with hairstyles, accessories like belts etc. for sarees and lehengas and the makeup as well. It’s a special day so just let your hair down and have fun along with making an effort to cook up a beautiful memory out of every minor and major ritual connected to the festival of lights this year.  In the festival of lights, make your heart lighten up with all your confidence. Flaunt your flaws like your pride. Be experimental with dresses, makeup and be your kind of beautiful only with Ummaira.

Leave a Reply

Your email address will not be published.