Sparx, the sport shoe brand, has taken to revitalise itself this season with a refreshed, racy, turbo charged communication campaign themed “Sparx – It’s In Me” created by DDB Mudra. A shout-out for youngsters, it urges them to push their boundaries, overcome their doubts, and seek out their inner potential. The campaign anthem –‘Mujhme hai na’- aims to connect with the spirit of the youth and rise as voice of a young, optimistic India.
Brand Ambassador Superstar Akshay Kumar launched the high octane campaign for Sparx which shows him on a film set, inspiring a young person to realise his innate potential and take a old step into the new by participating as his co -star in an action sequence during the shoot.
The campaign is heavily promoted on television and digital platforms supported by billboard and newspaper advertising pan India.
To catch the young eyeballs a slew of digital influencers from various fields urge the youth to take the ‘It’s in Me’ challenge and showcase their best talent, aiming to snowball the activity into a chain reaction.
Other highly entertaining pieces like the influencer unboxing videos, behind-the-scenes-videos of the making of the film, a one-of-a-kind Shoe Shake challenge that prompts people to observe social distancing norms, make the entirety of the brand’s new digital ecosystem.
Brand Sparx has gone all out to win visibility and space at major retail outlets with innovative point of sale merchandise. Available at over 400 EBOs and at leading footwear stores Sparx Autumn Winter range spoils you for choice with its collection of running, walking and casual shoes for men and women in latest designs. The products are also available online at www.relaxofootwear.com.
Speaking on the launch of new campaign, Mr. Gaurav Dua, Executive Director said, “We are feeling very excited on the launch of Sparx #ItsInMe campaign with Akshay Kumar. The brand communication tugs at the core of the youth urging them to quash any self-doubts and seek out the best in themselves. We are confident that this thought will help brand Sparx built a deeper relationship with our consumers”.
Link to the new Sparx #ItsInMe campaign with Akshay Kumar: https://www.youtube.com/watch?v=TpRoKPBmhfU
About Sparx: Sparx is a popular footwear brand, which offers a wide range of sport shoes, sandals & slippers. Sparx steps up the style quotient & contemporary look of today’s youth. It is apt for those who love adventure & are always ready to take on challenges. Action king – Akshay Kumar, who effortlessly reflects the brand’s promise of fitness with style, endorses Sparx.
About Relaxo: Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation since four decades, and is ranked among the top 500 Most Valuable Companies. A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals and sports & casual shoes.
Its most popular brands – Relaxo, Sparx, Flite & Bahamas are each a leader in their space. Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi- formal slippers. Sparx reflects the attitude, style, dynamism and spirit of young India and offers sports shoes, sandals & slippers and the colourful range of Bahamas casual flip-flops exude the spirit of freedom, fun and modernity of youth. Having a pan India distribution footprint, Relaxo also operates a 400+ strong network of own retail outlets, with availability across major e commerce portals, large format stores and global markets.