Industry leaders discuss rebuilding business in the new reality at Microsoft Envision Forum

 Industry leaders discuss rebuilding business in the new reality at Microsoft Envision Forum

Kolkata: Industry leaders from BFSI, manufacturing and retail sectors deliberated on the need for innovation and real-world digital transformation to reimagine businesses in the new reality at the Microsoft Envision Forum today. Senior executives and experts discussed the current challenges facing different industry verticals and also shared best practices they have adopted for employee safety and business continuity. Anchoring the dialogue at the first ever virtual edition of Envision, Microsoft reiterated its commitment to enable every organization to sustain, innovate and grow its business.

In the keynote session Anant Maheshwari, President, Microsoft India and Aarthi Subramanian, Group Chief Digital Officer, Tata Sons analyzed how the COVID-19 pandemic has triggered digital acceleration and the role that it will play in rebounding and building resilience in a fluid and evolving environment. Calling for a collaborative effort, Maheshwari said, “COVID-19 has changed our businesses, communities, industries and world forever. No one company is going to solve a challenge like this alone, and it is going to take the private and public sectors working together to turn the tide on COVID-19. Our priority has been to keep our employees and communities safe; support frontline workers as well as help our partners and customers keep their businesses running. As we continue to work through the current situation and plan for the future, it’s clear that the change required is significant – as is the potential opportunity across industries. Technology will play a stronger role than ever before – enabling economic recovery and helping each one of us achieve more.”

According to Ms. Subramanian, COVID-19 will accelerate the scaling of digital across industries and investments in Cloud, AI and cybersecurity. “Digital transformation in companies will focus on new end-to-end customer journeys and we will see an increase in adoption of automation in manufacturing industries. They will also invest in enhancing employee engagement given the remote working model.  Enterprises will build world-class digital infrastructure as a horizontal capability

Maheshwari added that technology will play a major role in management of social sector programs across education, health, and public distribution, helping to strengthen the economy. He also called out the need for robust security solutions and trust as organizations build tech intensity for a new future.

Intelligent manufacturing for a better future: As manufacturers cope with fluctuating supply and demand and disruption in production, they are reconfiguring their production, supply chains, and services to stay operational and sustain deliveries in these unprecedented times. Mayur Danait, CIO, Pidilite, said,Manufacturing has always been a traditional business but post COVID, the sector will have to reinvent to enable a seamless partner ecosystem. Use of IoT to drive shop floor efficiencies and the use of digital collaboration, predictive analytics, bots and gamification of experience to drive engagement with end-users and channel partners are likely to be the norm going forward”.

 Reimagining the retail industry after the lockdown: Over the last couple of years, technology has enabled retailers to transform every aspect of the value chain. With the novel Corona virus crisis, the sector is trying to steer through major health and safety concerns for their employees, mandated store closures, drastic shifts in demand and evolving customer needs. Sanjay Bhattacharjee, Head – CRM, Titan Company Limited, said, “There has been a paradigm shift in consumer mindset – from retail therapy to the inability to step out from home to physical distancing. The way customers shop has and will change dramatically, and this is the new reality in which we all have to function now.  How brands are interacting and engaging with their customers makes a lot of difference.  Going


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