“20 Ke Kurnish” – A yearlong campaign was launched by Zee Bangla last year to celebrate its glorious journey of 2 decades.The brand had initiated a series of marketing and consumer engagement programs comprising of special channel packaging and integrations for all on-air assets and various ground activation’s such as Mahapujo-an annual brand property for Durga-puja celebrations for off-air consumer engagement.
In the current context of Covid-19 Pandemic Lockdown and Social distancing that has brought everything to a halt and as the nation reels under unforeseen circumstances and experts suggest, extending sources of engagement for mental wellbeing to help citizens be positive. Zee Bangla are realigns the Channel FPC , wherein families get an opportunity to relieve memories which would strike a happy conversation among the family members.
Zee Bangla extends its campaign of “20 ke Kurnish” and relaunches a series of path breaking and iconic shows of yesteryear’s.
Talking about this initiative, Samrat Ghosh, Cluster Head (East) Zee Entertainment, said, – “Zee Bangla always puts its consumer at the center of everything and has been successful in delivering the entertainment needs of the wide Bengali diaspora for last 20 years. We heard the consumer voice to bring back some of our milestone shows from 20 years in terms of both fiction and non-fiction. I am very hopeful that the cult shows will surely bring back strong nostalgic values and take viewers back in their good old days and enhance quality family time and help them sail through this difficult phase .”
Monday on wards our audience can stay safe at home and watch:
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